About Hive

Founded by a former startup Founder & COO, Hive is the strategic partner fast-growing companies turn to when scale starts to strain the system. We don’t just coach leaders—we build the leadership, team dynamics, and cultural resilience needed to grow without breaking. Our work bridges business strategy and human behavior to help companies scale with clarity, trust, and impact.

Alícia Rius is a leadership and systemic team coach and the author of Lead With Clarity.
She works with founders and first-time managers when growth starts to strain the system.

With over 20 years of experience in the U.S. and Europe, she helps leaders manage the pressure of scaling: misaligned expectations, unclear decision rights, cultural drift, and leadership gaps that surface under speed. She believes clarity is the foundation of effective leadership—and that it should be built from the very first promotion.

Alicia is the creator of The 4Ps Leadership Framework™—a practical framework that strengthens leadership across four domains: Personal, People, Purpose, and Process. Her work connects business strategy and human behavior, helping organizations move from reactive leadership to deliberate clarity.

Living in Barcelona and working internationally, she brings a cross-cultural perspective to leadership. Alicia is an award-winning animal photographer and a mother of two. For her, leadership is always personal.

Alicia Rius, certified leadership coach and founder of HIVE Leadership & Coaching, smiling confidently in a modern office setting.

What do I bring to the table?

  • ICF PCC-Certified Leadership & Systemic Team Coach – Helping leaders step into clarity and confidence.

  • Master NLP & Mental Health Coach – Supporting mindset shifts and sustainable resilience.

  • Certified SAFe 6 Agilist & Scrum Master – Driving fast, focused collaboration at scale.

  • Conflict Resolution & Communication Specialist – Turning hard conversations into high-trust dialogue.

  • M.A. in International Marketing & B.A. in Advertising – Bridging leadership with brand, strategy, and impact.

ICF Professional Certified Coach (PCC) badge, demonstrating advanced coaching expertise and credentials.
A badge or sticker with the INLP Center logo and the text "MHC Certified Mental Health Coach," indicating certification in mental health coaching from the INLP Center.
Badge with the logo of INLP Center for neuro-linguistic programming certification, featuring the text 'MNL P Certified Master of Neuro-Linguistic Programming' and a blue border.
Logo with mountain and line design, featuring the text "SA" in the center, "SAFe" with a registered trademark symbol, and "6" at the bottom, all enclosed within a shield-shaped border.
Certification badge for Professional Scrum Master I (PSM I) from Scrum.org, featuring the Scrum.org logo and a circular design.
Badge or Certification logo for INLP Center, indicating certification as a Practitioner of Neuro-Linguistic Programming (PNLP). The badge features a black, blue, white, yellow, and gold color scheme with the INLP Center logo at the top, the initials "PNLP" in large gold letters, and the description "Certified Practitioner of Neuro-Linguistic Programming" at the bottom, surrounded by a blue and black border.
Badge indicating certification as a Master Life Coach from INLP Center, part of a neuro-linguistic programming training program.
Certification badge for CLC Certified Life Coach from the INLP Center, part of the Neuro-Linguistic Programming institute, with a blue and black circular design and purple and black text.